3. Price

The reason that most internet retailers offer Chinese tables is simple. They are far cheaper to buy which means that retailers can make a higher margin and more profits.  We have avoided Chinese made tables until now as we feel quality is more important and our margins are lower than our competitors as we buy and sell in larger volumes and run the business very efficiently with low overheads.  Prices for our European made tables are still competitively priced compared to any similar Chinese designs as we are not greedy and don't add silly margins unlike the small number of other retailers offering higher quality European tables.  Our ?139 Solid Oak Minsk Table is proof that European oak tables don't have to be very expensive.

4. Quality

We source all of our oak backed dining chairs from Europe for all the reason stated above.  The quality is exceptional and we refuse to use laminated oak within the contemporary slatted and ladder back designs that we offer as we think its worth paying a few euros' extra to the extra quality and we feel that our customers agree with us.  Returns and faulty furniture are a rarity and we want to keep it that way by sourcing the best quality we can find.

5. Service

Over the past couple of years it has become clear to us that the customer service that some of our competitors offer is very poor.  We have had numerous sales from customers who had previously ordered elsewhere and had then requested a refund after receiving poor quality or on many occasions they were still waiting for their order to be delivered.  Service is our number one priority along with the quality of our products at Top Furniture Ltd.  By sourcing from the same factories that have supplied the likes of BHS & Laura Ashley the quality is as good as it gets.  We wont give you the run around like many others do.  If we say an item will be delivered within 1 - 2 weeks then this will happen.  On the odd occasion that a customer has a problem we will sort this out for them, often on the same day and you can easily get hold of us by phone during the day and by email until very late into the evening.  By offering top quality service and the best quality furniture we can source we are steadily building a very good reputation across the UK with our customers and this shows in the increasing numbers of recommendations that lead to new sales.

6. Trust

We realise that during these worrying economic times that some customers may be a little concerned about buying online from a company that they know little about.  Many of our suppliers and competitors have been unable to weather the economic storm of the past 6 months or so and are no longer trading.  I want to re assure all potential customers that we will be around when the next recession bites as the business has never been in better shape and as a result we have recently moved to a much larger new warehouse with all our stock, showroom and offices under one roof.  We are selling more furniture today than we were 12 months ago which is a testament to the business model that we use of specialising in high quality oak dining furniture and controlling costs very carefully to enable us to keep our prices low which helps us drive much larger volumes of sales than our competitors.

7. Great Online Feedback

We are proud of the great feedback that our customers write about us.  This isn't often the case with many of our competitors so we urge customer to do a bit of online research about any other company that they are considering buying from before purchasing.  A quick Google search of the name of the company that you are considering along with the word review should bring up some unbiased online reviews if they are a business of any substance.  Try it with us under the names Top Furniture Ltd and oakdiningsets.  We want our next potential customers to read what past customers think about us as we have nothing to hide.  We don't wish to dirty the names of any of our competitors  but we cant stress enough how important it is to research the company you choose to buy from.  This is more important than ever if you want to take delivery of a dining set prior to Christmas as we get many desperate please for help from people who have been let down with pre Christmas delivery despite being told that this wouldn't be a problem prior to ordering.